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Why do you like the idea of The Drink Exchange? |
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Interestingly, 72% of those responding were attracted by The Drink Exchange because of its entertainment value, while only (approximately) one quarter of those responding were more price motivated, appreciating the opportunity to enjoy a bargain. |
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Assume the price of your preferred drink
has just gone up $1.50 |
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Surprisingly, half of the respondents indicated that even a price increase would not deter them from ordering their favorite drink at The Drink Exchange. This could increase your profit margins under this demand-based concept. |
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